Wrapped package with black and pink abstract patterned paper and a white label with pink text that reads "WHAT a MELT" repeated three times.

What A Melt

What A Melt is a female-owned street food business cooking up a storm, serving artisan grilled cheese sandwiches to food lovers at various events and festivals across the UK. We created a brand identity for Hana and her team which beautifully combines their signature drippy cheese ingredients with their strong female energy.

A colorful advertisement sign for a food establishment, featuring pink and orange abstract shapes and the text 'GRILLED CHEESE', 'a SHAT', 'a MELT', and 'SANDWICHES' in white and red lettering, placed on a sidewalk with a wooden background.
Three slices of French toast topped with chopped chives, served on a paper liner with orange and black branding.
Two colorful flyers for a sandwich shop, advertising classic and italiana sandwiches. The flyers feature large bold text, abstract yellow shapes, and prices of £8.50 on a pink background.
A food truck offering grilled cheese sandwiches at an outdoor event, with two customers ordering at the counter.
A person wearing a pink apron with a logo on it, over a white t-shirt.
Close-up of black and white patterned wrapping paper with an orange tag that says 'SHAT A MELT'.